In today's entrepreneurial wave, many people are looking for reliable and promising money making projects, and you may not imagine that the seemingly inconspicuous vending machine has now transformed into a true "money making artifact" in the eyes of many entrepreneurs. It is like silently operating wealth making machines, distributed in every corner of the city, bringing endless profits to its owners. So, what kind of secret is it that gives vending machines such a magical ability to attract money? Today, let's explore and uncover the mysterious veil behind it!
1、 Precise location selection - Lock in high traffic and open the door to wealth
1. Traffic passwords for transportation hubs
Railway stations, bus stations, subway stations, and airports are undoubtedly the "golden battlefield" for vending machines. Here, a massive influx of people from all over the world gathers every day, and people often have a strong demand for instant consumption in these places.
Imagine that during the long waiting process, passengers may feel thirsty, hungry, or want to buy some small souvenirs or items to pass the time. At this point, placing the vending machine in a prominent location has become their best choice. Whether it's bottled water, beverages, instant noodles, or exquisite souvenirs with local characteristics, there's no need to worry about sales. A vending machine located in the waiting hall of a large train station can easily generate daily sales of over a thousand yuan or even higher during peak traffic periods such as holidays, demonstrating its profitability. This is the huge traffic code contained in transportation hubs, laying a solid foundation for the profitability of vending machines.
2. The 'wealth corner' in office buildings
There are a large number of office workers concentrated in office buildings, who work at a fast pace and have a strong demand for convenient shopping methods. Placing vending machines in the lobby of office buildings, near the pantry on each floor, and at elevator entrances is equivalent to capturing this stable and strong consumer group.
Office workers can buy breakfast before going to work, have a cup of coffee to refresh themselves during work breaks, and bring some snacks home after work. Moreover, according to the industry characteristics of companies located on different floors, precise configuration of products can also be carried out. For example, the floors of Internet companies prepare more creative snacks and functional drinks, while the floors of the financial industry focus on high-quality coffee and exquisite Dim sum. Through such targeted layout, vending machines can accurately meet the needs of office workers, achieve steady growth in sales, and become a "wealth corner" in office buildings.
3. The 'Golden Market' on Campus
Campus, whether it is primary or secondary schools or universities, is a vibrant and highly potential consumer scene. Students in the teaching building tend to flock to vending machines during breaks to buy drinks, snacks, stationery, etc; In the dormitory area, vending machines can also meet their needs for late night snacks and purchasing daily necessities; The vending machine next to the playground is the first choice for students to replenish their energy after exercise.
Reasonable layout of vending machines and providing products based on the preferences and consumption habits of student groups can attract a large and stable customer base. Taking universities as an example, a vending machine placed in a dormitory area with high student traffic can generate monthly sales of tens of thousands of yuan, making it a "golden market" on campus and bringing considerable profits to entrepreneurs.
4. "Stable financial resources" in the community
As a gathering place for residents' lives, communities have sustained and diverse consumption demands. Placing vending machines at community entrances, leisure squares, residential buildings, and other locations, they serve as a "life assistant" on standby, providing convenience for residents.
When residents go out for a walk, they may want to buy a bottle of water or bring a small snack for their children. If there is a temporary shortage of daily necessities at home, they can also purchase them urgently at the vending machine. Although the amount of a single consumption may not be high, the long-term accumulated income through high-frequency use is considerable, making it a stable and reliable source of "financial resources".
2、 Choosing products wisely - catering to demand and increasing sales profits
1. Keep up with the latest trends and hot topics
Young people are the main force in the consumer market, and they are enthusiastic about chasing trendy trends. If vending machines want to make money, they must keep up with this trend. Always pay attention to social media, online hot topics, and various new product releases, and promptly list popular products such as internet famous foods and specialty drinks.
For example, when a new flavor of milk tea, self heating hot pot, or creative snacks becomes popular online, quickly introducing them into vending machines can often attract many young consumers to try them out. Moreover, these popular products usually have high profit margins and can bring substantial profits to vending machines. By constantly updating products, maintaining the freshness and attractiveness of vending machines, customers can discover new things every time they come, thereby increasing purchase frequency and sales revenue.
2. Meet the requirements of the scene
Different placement scenarios correspond to different consumer groups and demand characteristics. Accurately selecting products based on the scenario is the key to improving sales profits.
In tourist attractions, in addition to regular beverages and snacks, it is necessary to sell more souvenirs, handicrafts, and specialty snacks with local cultural characteristics, so that tourists can satisfy their cravings and purchase commemorative goods; Around the gym, more fitness related products such as sports drinks, protein bars, and chicken breast meat are provided to meet the special needs of fitness enthusiasts. Through such differentiated product selection, the goods are highly matched with the needs of consumers, increasing the likelihood of customers purchasing, while also appropriately increasing the selling price of goods and improving the overall profit level.
3. Diversified expansion of products
Don't limit yourself to a single category of products, try to expand the variety of products to meet more diverse customer needs. In addition to common food, beverages, and daily necessities, some small toys, stationery, beauty products, digital accessories, and other products can be added appropriately, and reasonably matched according to the characteristics of different consumer groups in different places.
For example, in the community vending machines, adding children's toys and female beauty samples has attracted the attention of children and female residents in the community. While purchasing daily necessities, they also choose these products, which increases the sales volume of each order, thereby improving the overall sales performance and profit margin, and taking the vending machine's profitability to the next level.
3、 Intelligent operation - reducing costs and increasing efficiency, ensuring sustained profitability
1. Intelligent payment system
Today's vending machines have already said goodbye to the single coin operated payment method in the past, and are fully equipped with advanced intelligent payment systems, which support a variety of convenient payment methods such as WeChat payment, Alipay payment, UnionPay flash payment and face swipe payment.
This not only greatly improves the shopping experience for consumers, shortens shopping time, but also eliminates the need for operators to worry about cash management and counterfeit currency issues, reducing operating costs. At the same time, the data collected by smart payment systems can help operators better understand consumers' consumption habits and preferences, provide strong support for subsequent precision marketing, further promote sales, and ensure the sustained profitability of vending machines.
2. Intelligent inventory management
With the help of Internet of Things (IoT) technology and big data analysis, vending machines have achieved intelligent inventory management. By installing sensors on the cargo lane, real-time monitoring of the entry and exit of goods can be achieved, and the data can be transmitted to the backend management system. Operators can view detailed information such as inventory levels, product sales speed, and sales trends at different time periods of each vending machine anytime and anywhere.
When the inventory of the product is insufficient, the system will automatically issue a replenishment reminder to avoid the impact of stock shortage on sales; By analyzing sales data, operators can accurately grasp the sales patterns of goods, arrange purchase quantities reasonably, prevent inventory backlog from causing expired and wasted goods, reduce operational losses, improve operational efficiency, and ensure that vending machines can continue to operate stably and profitably.
3. Big data analysis and precision marketing
Vending machines collect a large amount of sales data and customer purchasing behavior data during operation, which can hide enormous commercial value. Through the analysis of big data, operators can gain a deep understanding of the sales situation of different products, customer preferences, and changing demand trends, and then carry out precise marketing.
For example, after learning that a customer often buys coffee drinks, the system can recommend the matching Dim sum or new taste coffee products when the customer next purchases in front of the vending machine, so as to improve the customer's purchase intention and increase the customer price. Personalized promotional activities can also be developed based on the characteristics of different seasons, regions, and consumer groups, such as discounts on orders, buy one get one free promotions, member point redemption, etc., to stimulate consumer purchases, increase sales, and fully unleash the earning power of vending machines, achieving the goal of sustained profitability.
4、 Collaboration and value-added services - expanding profit channels and increasing additional revenue
1. Advertising cooperation
The body and screen of vending machines are excellent advertising resources, which is an additional source of income that cannot be underestimated. We can cooperate with various brands and merchants to post posters, customize stickers on the vending machine body, or play videos, image advertisements, etc. on electronic displays.
Pricing is determined based on factors such as the location of the vending machine, foot traffic, and target audience. For vending machines located in busy commercial streets, transportation hubs, or large office buildings with high foot traffic, advertising costs are often higher, and monthly advertising revenue alone can bring considerable profits to the operator. Moreover, with the continuous expansion of the vending machine network, advertising resources will become more abundant, and the channels for making money will become broader.
2. Venue rental and cooperation sharing
If your vending machine has a superior placement point, you can also consider increasing revenue through venue rental or cooperative sharing.
For example, renting out the venue to other merchants who have a demand for selling goods but do not have a suitable location, and charging venue rent according to a certain period (such as monthly rent, quarterly rent, etc.); Or collaborate with suppliers who have unique products but lack sales channels to sell their products in vending machines, and share the sales revenue according to a predetermined ratio. This can not only make full use of venue resources, but also enrich the variety of products in vending machines, attract more customers, achieve mutual benefit and win-win results, broaden profit channels, and further enhance the profit-making ability of vending machines.
3. Value added service provision
Providing value-added services based on the location of the vending machine and customer needs is also a good way to increase additional income. For example, in community vending machines that provide collection and delivery services, residents can pay a certain fee to have the vending machines temporarily store the packages, making it convenient for them to collect them at any time; At vending machines in tourist attractions, if space permits, luggage storage services can be provided and storage fees will be charged.
These seemingly insignificant value-added services not only provide convenience for customers, but also become new profit growth points, allowing vending machines to create more wealth value while meeting basic shopping functions, becoming true "money making tools".
In summary, the reason why vending machines can become "money making tools" is precisely due to a series of secrets such as precise location selection, proper product selection, intelligent operation, and cooperation and value-added services working together and synergistically. As long as entrepreneurs master these key points and operate with care, I believe they can also unleash the powerful "money making" magic of vending machines in their own hands, opening the path to wealth! Have you also been tempted? Why not take action quickly!
