In today's fast-paced life, Zhigou vending machines, as a convenient retail method, have broad market prospects. However, to make them bring us more profits, we need to master some practical skills. The following are carefully compiled methods that can effectively increase the revenue of Zhigou vending machines.

I. Precise Product Selection Strategies

1. Selecting Products According to Placement Locations

Product selection is one of the key factors affecting the revenue of vending machines, and it is crucial to choose appropriate products according to the different locations where the vending machines are placed.

• Campus Scenario: If the vending machine is placed on campus, it is necessary to cater to the preferences and needs of the student group. Besides common beverages and snacks, more trendy snacks can be stocked, such as self-heating hot pots, cream-filled cookies, etc., which are usually very popular among students. Meanwhile, school supplies like ballpoint pens and notebooks are also essential, as students have a continuous demand for these items during the learning process.

• Community Scenario: When located in a community, the focus should be on meeting the daily needs of residents. Household items such as tissues, disposable paper cups, and garbage bags are necessary product categories. Additionally, some seasonal fresh foods (if the vending machine has the corresponding function) can also be stocked appropriately, for example, cut watermelon in summer and roasted sweet potatoes in winter, making it convenient for residents to buy at any time.

• Commercial Street Scenario: In a commercial street where there is a large flow of people and relatively random consumption, choose products that are widely popular and easy to carry, such as bottled beverages, individually packaged snacks, mobile phone charging cables, etc., to meet the temporary consumption needs of passers-by.

2. Paying Attention to Fashion Trends and Seasonal Changes

Always keep an eye on current fashion trends and seasonal changes and adjust the product categories in a timely manner. For example, in summer, stock more refreshing beverages, ice creams (if there is a refrigeration condition), and other products that can relieve the heat; in winter, increase the stocking of hot drinks, warm-keeping items (such as hand warmers, if the machine space allows), and other products that meet the needs of winter. Moreover, when a certain snack or household item becomes popular on social media, quickly introduce it into the vending machine to attract more customers to buy with the help of the popularity, thereby increasing the revenue.

II. Flexible Pricing and Preferential Activities

1. Differential Pricing

Conduct differential pricing according to the cost, scarcity, and customer acceptance of products. For exclusive or hard-to-find specialty products in the market, the price can be appropriately increased to obtain a higher profit margin; for common and highly competitive products, such as ordinary bottled mineral water, a parity strategy can be adopted to attract more customers and increase the overall revenue through small profits but quick turnover.

2. Carrying Out Preferential Activities

Preferential activities are effective means to stimulate customers' purchasing desire and increase the repurchase rate.

• Membership System: Launch a membership service. Customers can become members when their consumption reaches a certain amount. Members can enjoy benefits such as redeeming products with points and enjoying member price discounts. For example, 1 point is accumulated for every 1 yuan of consumption. When the points reach a certain level, beverages, snacks, and other products can be redeemed, or members can enjoy a 10% discount when purchasing products. This can enhance customer loyalty and encourage them to choose to consume at your vending machine for a long time.

• Regular Discounts: Set fixed discount days. For example, some products are discounted by 20% every Tuesday to attract customers to come and buy at specific times and increase the sales volume during specific periods.

• Combination Packages: Combine related products into packages for sale and offer certain price discounts. For example, combine a bottle of beverage and a bag of snacks together. The original price is 10 yuan, and the package price is only 8 yuan, making customers feel that it is more cost-effective to buy the package, thereby increasing the overall sales volume of the products.

III. Optimizing the Display Layout of the Machine

1. Prioritizing the Display of Popular Products

Place the most popular and high-selling products in the most conspicuous positions of the vending machine where they are easily visible and accessible to customers, usually on the shelves at eye level and within easy reach. For example, place best-selling beverages on the middle shelves so that customers can see and pick them up easily, which can improve the convenience of customers' purchases and thus increase the sales probability of the products.

2. Displaying Associated Products Together

Place strongly associated products adjacent to each other to encourage customers to make additional purchases. For example, place instant noodles and ham sausages on adjacent shelves. When customers buy instant noodles, they are likely to notice the ham sausages at the same time and have the desire to buy them, thereby increasing the overall sales volume.

IV. Precise Site Selection Considerations

1. Flow of People and Duration of Stay

Site selection directly determines the number of potential customers of the vending machine. Priority should be given to places with a large flow of people and where people have a certain amount of staying time. For example, in the waiting areas of hospitals and the waiting halls of railway stations, people have more free time while waiting and are more likely to buy goods from vending machines; the lobbies of school teaching buildings and the entrances and exits of dormitory areas are also ideal locations for placing vending machines as students will stop when going to and from classes and dormitories.

2. Analysis of Competition Situation

Fully consider the surrounding competitive environment and try to avoid areas where there are too many convenience stores, small shops, or other vending machines clustered together, unless you have unique competitive advantages, such as a more comprehensive range of products or more favorable prices. You can explore some places with consumption demand but relatively less competition, such as newly built communities and industrial parks, and make early arrangements to seize market opportunities and increase the revenue of the vending machine.

V. Effective Marketing and Promotion

1. Offline Promotion

Distribute flyers around the vending machine. The flyers should detail the special products and preferential activities in the vending machine to attract the attention of passers-by. You can also cooperate with surrounding merchants and venue managers to post promotional posters in their venues to increase the popularity of the vending machine.

2. Online Promotion

Use social media platforms and local life service platforms for online promotion. You can take pictures or shoot interesting short videos of the vending machine with an attractive appearance and abundant products, accompanied by appealing captions, and post them on platforms such as WeChat official accounts, Douyin, and Dianping, along with the specific location information of the vending machine and relevant topics to attract more potential customers to come and consume.

In conclusion, to increase the revenue of Zhigou vending machines, it is necessary to make comprehensive efforts in aspects such as product selection, pricing, display, site selection, and marketing and promotion, continuously optimize the operation strategy, and adjust flexibly according to the actual situation. I believe that through the application of these practical tips, your vending machine will surely be able to generate more considerable revenue .